Nova Exhibitions; your connection to niche markets

“Flower Expo Ukraine 2017 attracted 7.234 visitors”

Flower Expo Ukraine 2017 took place from 21-23 March in the International Exhibition Centre (IEC) in Kiev.

During the three days of the exhibition 7.234 visitors made their way to the exhibition to source new products, make new contacts, obtain market information or visit one of the numerous floral demonstrations.

Some 95 companies from 9 countries worldwide have chosen Flower Expo Ukraine as platform to launch or strengthen their business in Ukraine.

The show kicked off with Jamala, the Ukrainian winner of the 2016 edition of the Eurovision Song Contest, baptizing the new Stokolex “Jamala Tulip”. It was a good promotion for the show as it attracted a large audience and created a positive start of the exhibition.

During the exhibition a full demo program was organised by the company FlowerFame from The Netherlands
with leading floral designers like Peter van der Sluis and Ton van Jaarsveld. Furthermore floral demonstrations by the Ukrainian Association of Florists and Ascania Flora were being organised during the exhibition.

The feedback from the exhibitors as well as the atmosphere during the exhibition was characterized as very positive and optimistic. Exhibitors see that the Ukrainian flower market is making its way up and consumption is increasing again.

The Ukrainian economy is forecasted to grow with some 2.5% this year and based on the feedback of the exhibitors and visitors the organisers expect a further growth of the exhibition next year.

The free trade agreement between the EU and Ukraine that was implemented on January 1st, 2016 and the reforms that the government is taking are surely contributing to these positive figures.

Flower Expo Ukraine is being organised under the patronage of the Flower Council of Ukraine and each year, the exhibition brings together industry professionals from the horticultural sector from around Ukraine and other CIS Countries.

The dates for Flower Expo Ukraine 2018 are scheduled from 17-19 April. The exhibition will once again take place in the International Exhibition Centre (IEC) in Kiev.

For more information about the exhibition please visit


”Nova Exhibitions BV Launching new trade show for Horticulture and Floriculture in Vietnam”

Nova Exhibitions BV (The Netherlands) and Veas Co. Ltd. (Vietnam) are pleased to announce the launch of HortEx Vietnam; the first dedicated exhibition for Horticulture and Floriculture in Vietnam.

HortEx Vietnam will take place from 14-16 March 2018 in the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City.

Horticulture and Floriculture are one of the most promising sectors of the Vietnamese economy and HortEx Vietnam aims to serve all segments of this fast growing and promising industry with a targeted trade show.

HortEx Vietnam will cover all segments of Horticulture and Floriculture and will be open to trade professionals only. The exhibition is supported by the Ministry of Agriculture and Rural Development and VinaFruit (Vietnams Fruit & Vegetable Association). This strong support underlines the necessity of the event in this fast emerging market!

Kuno Jacobs, Managing Director of Nova Exhibitions states: “It is our emphasis to organise targeted trade exhibitions in niche markets that enable our exhibitors to establish new contacts, strengthen their business and obtain the relevant market information. This new trade shows in Vietnam fits exactly in that profile and we are sure that this exhibition will offer great added value to our exhibitors and visitors. Both Nova Exhibitions BV and Veas Co. ltd. have a significant track record when it comes to organizing agricultural and horticultural exhibitions and both companies will benefit from each others knowledge, network and expertise.

At HortEx Vietnam participants will be able to meet key decision-makers, strengthen valuable contacts with customers and partners and explore the potential of an exciting and huge emerging market.


Vietnam is a huge emerging market with a population of some 92 million. Vietnam has been securing socio-political stability, and is known to be one of the most dynamic economies worldwide. Since 1991 the economic growth has averaged a stunning 7.5% each year.

Vietnam is now in a period of golden population structure with 60% of its population being at working age. Furthermore, the country is a market economy, a member of the WTO, and a party to multiple frameworks for international economic integration, including free trade agreements with partners both within and outside the region.

Horticulture and Floriculture are one of the most promising sectors of the Vietnamese economy and according to experts Vietnam has the potential to become one of the world’s largest flower exporters.

The country‘s exports of Fruits & Vegetables have enjoyed strong growth in the past years, with an average rate of 26.5 per cent a year, from $439 million in 2009 to some $2.2 billion in 2016. A further growth is expected due to strong exports and a strong domestic demand.

For more information please contact us direct, or visit

Download press release in pdf.


Fresh Business Expo Ukraine 2016 proven to the be the best platform for the Fresh Produce industry in Ukraine!”

Fresh Business Expo Ukraine, which took place from 29 November – 1 December, welcomed 3.623 trade visitors and 125 companies from 10 countries worldwide participated in the event occupying some 2.500 m2.

Once again the exhibition has proven to be a great additional marketing tool for companies to establish and strengthen the necessary business in Ukraine and other CIS Countries.

This year the exhibition welcomed official country participations from The Netherlands (FoodTechLink Pavilion and the AGF Promotion Business Lounge), Greece (Union of Greek Kiwi Producers) and Italy (Italian Institute of Foreign Trade). Furthermore the exhibition welcomed a collective pavilion from UkrSadProm, which hosted more than 20 Ukrainian growers of fruit & berries.

Fresh Business Expo is the largest Ukrainian fresh produce industry event where leading growers, traders, supermarket chains, exporters, processors as well as input and equipment suppliers meet and do business.

One of the key success factors of the exhibition was once again the conference “Fruits & Vegetables of Ukraine”, which was successfully organized by Fruit Inform within the framework of the exhibition.

The conference and exhibition attracted high quality visitors such as; leading growers, traders, key supermarket buyers, importers, exporters, processors as well as input and equipment suppliers.

The next edition of Fresh Business Expo is scheduled for 5-7 December 2017 and will once again take place in the International Exhibition Centre (IEC) in Kiev.

More information can also be found on